We’re looking for a senior Performance Marketing Lead to own paid-acquisition strategy and performance across our Motion marketplace brands: Carzone, CarsIreland and Cartell.
This is a hands-on leadership role for someone who combines deep paid media expertise with strong commercial judgement and advanced analytics. You’ll set and continuously evolve the strategy, stay close to the platforms, and use acquisition and commercial data to decide where we invest, turning complex insight into clear recommendations that shape priorities across the wider customer journey.
What you’ll do
Strategy and investment
• Own and lead paid-acquisition strategy and day-to-day performance across Google, Meta, TikTok and emerging channels.
• Drive incremental growth in quality vehicle leads, app acquisition and vehicle history check transactions.
• Optimise investment based on marginal returns, incrementality and commercial outcomes, and identify where to grow next.
Campaigns and experimentation
• Lead high-performing paid search and paid social activity, building sophisticated feed, audience, retargeting and inventory-led strategies.
• Run a structured programme of experimentation across bidding, creative, audiences and conversion journeys.
Measurement and insight
• Strengthen measurement, attribution and reporting to prove real business impact.
• Use market, competitor and automotive data to identify opportunities others miss.
Cross-functional influence
• Work with Product, Analytics, CRM, Brand and Technology to improve conversion and the end-to-end customer journey.
What you’ll bring
Experience
• 5+ Years in performance marketing or paid acquisition, including senior ownership of acquisition strategy while staying hands-on with campaign execution.
• Deep Google Ads expertise, plus advanced paid social and strong cross-platform capability.
• A proven track record of owning meaningful budgets and measurably improving acquisition economics.
• Experience connecting media investment directly to customer and business outcomes.
• Experience working effectively across Product, Data/Analytics, CRM, Technology, Brand and Commercial teams.
Expertise
• Advanced analytical capability across acquisition, conversion and customer-performance data.
• Strong knowledge of attribution, measurement, experimentation and conversion optimisation.
• Up-to-date knowledge of digital advertising, marketplace competition and acquisition technology, and genuine excitement about the potential of AI and automation to improve performance.
Leadership
• Confidence influencing senior stakeholders and constructively challenging decisions with evidence and commercial reasoning.
• The independence to operate through ambiguity and turn broad commercial challenges into clear priorities.
• A track record of raising capability around you through mentoring, knowledge sharing and best practice.
Who you are
Above all, you’re a builder curious enough to get into the platforms, understand what changed and act on it, and ambitious enough to challenge assumptions, raise the standard and create a best-in-class in-house acquisition capability.
Interested?
If you’re ready to own the strategy, stay hands-on and directly influence marketplace growth, we want to hear from you.
Apply Now
Dublin 
Full Time